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The Shrewsbury Big Give Christmas Challenge 2020

The Shewsy's Big Give Christmas Challenge to help young people in Everton and the Youth Club that we support.

Aims

The Big Give is a fundraising effort which every year engages charitable giving trusts and foundations who will MATCH pledged funds that the individual charity can secure.  Once that process is complete then the individual charity seeks donations in a single week in December each year. If the charity can raise donations within the week that MATCH the total secured to date, then the final target is secured, four times the pledged funds.

Our campaign is entitled Refreshing Shrewsbury House.

Background

Shrewsbury House is undergoing a much needed refurbishment but beyond basic replacement and maintenance, we need to respond to the needs of our children partially highlighted by the Covid pandemic. There are over 50 children per after school club session where we provide a warm and welcoming environment, but this is not enough. We need to provide sensory space, a computer room and disabled access with specialist staff to deliver life coping skills for all our children and teenagers.

Resources

Thanks to our wonderful team of Pledgers, by the end of August we had secured our initial target of £10,000. At that point it became a question of would a charitable trust match it….. and the marvellous Four Acre trust have done just that. They too will give the club £10,000, with one proviso…. We must now MATCH the promised funds by raising our own £20,000 in just ONE week. That’s the deal. That week starts at midday on Tuesday  1st December and lasts until 12.00 noon on 8th December. 

Impact

During the campaign £21,519 was raised in 7 days, attracting close to 150 separate donations, large and small – all valuable and appreciated.  This total will be match funded by pledgers and the champion funder, the Four Acre Trust, such that with Gift Aid, the grand total raised stands at an impressive £44,015.