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Dragons’ Den Outreach Project with Mile Cross Primary School

Following on from a tremendous event last year, Mile Cross Primary School's Year 5 group joined Norwich School Business Enterprise department during Michaelmas term for a project designed to inspire young enterprising minds and introduce primary-aged pupils to the world of business. 


The school's relationship with Mile Cross Primary was built through a link with the Norwich Opportunity Area (NOA), which aims to raise aspiration amongst the city's identified wards. The Dragons' Den aims to support the the NOA priority to ensure primary-aged children have early access to careers and enterprise activities through their schools. 


inspire young enterprising minds and introduce pupils to the world of business. 

Each team was mentored by Norwich School Business Enterprise pupils, who are studying the subject in the Sixth Form. Teams spent the morning developing their products, learning about business operations before creating business plans, marketing strategies and financial projections for their business. City College Norwich provided the perfect location, giving over the use of their Business Start-Up Lounge in which pupils could take inspiration from their surroundings. 

The Mile Cross pupils entered the Dragons’ Den this week, in a finale hosted by Norwich School. Teams pitched their business ideas to the real-life dragons from Norwich’s business community, with the overall winners receiving a virtual investment into their idea.

Ideas ranged from a litter-picking drone to remove plastic from the ocean, a home security system which can also put out fires and a pop-up book for all ages. The winning idea, an automatic fishing pole, impressed the judges with its clear purpose and marketing strategy and professional pitch on the day.

Norwich School was grateful once again for the support of the Business Dragons, Nova Fairbank, Head of Policy, Governance and Public Affairs at Norfolk Chamber of Commerce, Stefan Gurney, Executive Director of Norwich Business Improvement District, and Charlotte Beach, Executive Support – Event and Activities Supervisor at City College Norwich.


Nova Fairbank, Norfolk Chamber of Commerce

“The students pitching at today’s Dragon’s Den have done an amazing job.  Their presentations were well thought out and they had clearly done lots of work and research before presenting enthusiastic and interesting pitches.  The Dragons had a truly difficult decision to select the winning bid.  The talent and energy in the room was brilliant and I think we may have seen several future entrepreneurs!  Well done to all the teams.”

Pupil Involvement

The project involved 70 Year 5 Pupils from Mile Cross Primary and 20 L6 pupils from Norwich School.


This is the second year we have collaborated with Mile Cross Primary, and plans are already set to make the event an annual occurence. We are also currently exploring developing the event in order to offer it to more local schools during the Lent and Trinity terms.